Avery
Collins.
Visual structure & brand identity.
I am a Portland-based graphic designer focusing on brand identity systems, editorial design, and digital environments.
Background
With a BFA in Graphic Design and over five years of experience spanning a boutique agency and independent practice, I partner with early-stage startups, publishers, and lifestyle brands to build cohesive visual systems.
My process is inherently concept-first. I begin with deep research and moodboarding before reducing ideas into minimal, structured visual languages.
Toolkit
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Figma
- After Effects (Motion)
- Webflow
- Typography
- Grid Systems
Experience
Independent Art Director & Designer
@ Freelance
Specializing in brand identity systems, editorial design, and digital assets for early-stage startups, publishers, and lifestyle brands. Working directly with founders to translate complex concepts into structured visual narratives.
Graphic Designer
@ Boutique Branding Agency
Led conceptual research, moodboarding, and the execution of visual identities for a diverse roster of clients. Focused heavily on establishing robust typographic hierarchies and restrained color systems.
Selected Work
Lumina
A complete brand identity system for an early-stage health tech startup. The case study details the transition from a complex brief to a minimal, typography-led visual outcome.
Kinetic Publishing
Editorial design and grid system overhaul for an independent architecture publisher. Focus on generous whitespace and structural clarity.
Hit Me Up
I am currently accepting selective collaborations. If you have a clear brief, a defined scope, and value a structured approach to design, let's talk.
Email Me