Lumina

A complete brand identity system for an early-stage health tech startup. The case study details the transition from a complex brief to a minimal, typography-led visual outcome. We established a rigorous grid system, a restrained color palette, and clear digital guidelines that allowed their internal team to scale the brand effortlessly.

This is where the extended case study content would go. Following the established design system, future blocks could include full-width imagery, side-by-side asset showcases, and deep dives into the typographic choices made during the project lifecycle.